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# zeczec Guidelines: Project Cover Image Format
- URL: https://updates.zeczec.com/zeczec-guidelines-project-cover-image-format-en/
- Published: 2026-08-04T12:08:37.000Z
- Updated: 2026-11-06T09:14:45.000Z
- Author: zeczec
- Tags: guidelines

## Image Specifications

- File type: PNG or JPG
- Image aspect ratio: 16:9

## The Following Are Not Allowed

- Non-static images, such as animated images or GIF files

## Image Resolution

- File dimensions: 1920 x 1080 (16:9)
- File size: 1MB maximum
- Recommended safe area: place the most important content in the center of the image, taking up about 80% of the frame.

## Prohibited Items

### Avoid exaggerated or sensational claims

- Promotional wording should be based on objective, verifiable facts
- Claims that are exaggerated, misleading, or in violation of Taiwan regulations are prohibited

✅ Allowed

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-3.png)

🚫 Prohibited

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-4.png)

### Do not claim platform endorsement

- Do not claim endorsement by the platform without explicit permission

✅ Allowed

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/cover-endorsement-allowed.png)

🚫 Prohibited

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-5.png)

### Text must not exceed half of the frame

- The cover image should focus on presenting the product in full
- Avoid heavy promotional copy that gets in the way of the product, and keep readability on mobile devices in mind

✅ Allowed

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-6.png)

🚫 Prohibited

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-7.png)

### Avoid showing the product incompletely

- The cover image should present the product in full

✅ Allowed

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-8.png)

🚫 Prohibited

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-9.png)

### Do not add rounded corners to the image

- The site automatically applies rounded corners to the cover image, so do not add rounded corners when producing the image

✅ Allowed

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-10.png)

🚫 Prohibited

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-11.png)

## Not Recommended

### Avoid blurry images or insufficient resolution

- The cover image should present the product in full, and make sure the resolution is sufficient
- A cover image that fails to fully present and represent the product will not be eligible for the homepage feature section or other on-site promotional placements

✅ Allowed

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-12.png)

🚫 Not recommended

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-13.png)

### Do not create your own borders

- Adding border elements to the cover image to make the project stand out is not recommended; clear violations will not be eligible for the homepage feature section or other on-site promotional placements

✅ Allowed

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-14.png)

🚫 Not recommended

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-15.png)

### Avoid showing the product and text repeatedly

- Showing multiple identical or very similar images (with only minor differences) in the same visual is discouraged
- If space allows, present different aspects of the product to backers

✅ Allowed

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-16.png)

🚫 Not recommended

![](https://storage.ghost.io/c/d1/15/d115a0f0-cade-40bc-8a84-02a1bbcad120/content/images/2026/08/image-17.png)

## Recommended

### Keep the image readable on mobile devices

- If you add product features or promotional wording to the image, keep the text short and make sure the product photo and copy remain readable on mobile devices.

### Work from the original file if the image needs repeated edits

- JPEG is a lossy photo compression format; every edit, save, and export degrades the photo to some degree.
- If you need to revise the promotional slogan or the product cover image repeatedly, start from the original file each time to avoid repeated compression and loss of resolution.